Why use a PR company?
“PR worked in two ways. It worked in terms of traffic and sales. Also worked in terms of creditability.” Julian Hearn, Founder and CMO, Huel
If you think hiring a PR company is just a case of writing a few press releases think again.
It’s all about storytelling and having someone with the right experience and knowledge to not only shout about your brand but get your name out there to the right audience at the right time. Here are just a few reasons why you should consider working with a PR company…
EARLY ADOPTERS ARE ONLY 13.5%
The innovation theory is a great way to show why PR is the way to go. After the ‘innovators’, comes the ‘early adopters’ — this bracket of people are great as they pick up your idea or product and run with it (the dream!), but they make up just 13.5% of the market — the mass market takes much longer to take hold and they will usually need to be sold into and educated. Enter PR.
PR really can help kick start your product from ‘innovator’ through to the adoption lifecycle by getting the word out there.
IT’S A MARATHON, NOT A SPRINT
It’s not an overnight win, it will take time to bed in and build up your brand reputation and PR is the perfect way to enhance the growth. A PR company can get the metrics for you, too. Here at 52eight3 we’ve seen one client gain a 65% share of voice against their competitors since January. Now those are figures to be proud of.
HITTING THE RIGHT AUDIENCE
In the events industry remember it is about who sees it, not necessarily how many see it. You only need to tackle a handful of the most influential publications and influencers in your industry to make a large difference. Industry press contacts are vital, and any agency worth their salt, will have a trusty black book of contacts.
When journalists and bloggers are looking for story ideas, they want to see relevant news and cold, hard evidence of what your company does well; how does your product help a client? What are the USPs that make your tech or venue really different and not just marketing jargon? Do you have hard evidence of helping a client see a true success with a project or an event?
Get this right, and craft the right story and you will start to get the coverage in the right places, we promise.
KNOWING YOUR WEDDING PLANNER FROM YOUR EXHIBITION DIRECTOR
Not all events are the same and one product does not fit all. A reputable marketing and PR agency will be able to help you identify the right type of organisers you should be targeting as an event tech business.
WE CAN HELP YOU BUILD YOUR FRIENDS AND FAMILY NETWORK
As the old saying goes, ‘It’s not what you know, but who you know’ and in a connected and sometimes incestuous industry as events, it’s hard to break into as a newbie or an outsider.
The right agency will work hard to make sure you are in the right place at the right time and help you build the right network. At 52eight3, our network spans exhibitions, conferences, meetings and venues, so we really do believe we have a plethora of contacts who could be just the right fit for you.
Did you know a news item about a company carries three times the credibility and has six times the visibility of an advertisement (source: AxiaPR).
Still unsure? Listen to this podcast! https://www.shopify.co.uk/blog/120739717-huel-pr-agency-kickstart-business
How can 52eight3 help you? At 52eight3 we are specialists in helping your organisations craft their story and successfully reach target #eventprofs. Drop us a line today to see how we can kick start your business! email@example.com